Seven Figure Book Launch Workshop – Free Live Training with Christie Ruffino and Tom Matzen
You can be excellent at what you do and still find that your business depends too heavily on your personal time. When clients come in waves, your calendar is already full, or your book is not creating meaningful opportunities for your business, working harder may not solve the underlying problem.
Christie Ruffino and Tom Matzen approach that challenge through business architecture. Their workshop connects your expertise with a signature program and an authority-building book, so your knowledge can support a more scalable way of attracting and serving clients.
You’ll explore how a business book can become more than something you publish and promote. Christie and Tom will examine how it can work alongside a premium program, client-attraction events, authority positioning, and a launch strategy built around the larger business you want to create.
The training is especially relevant for coaches, consultants, practitioners, and other established experts who want their expertise to reach beyond one-to-one work. It also speaks to people with a book idea, an unfinished manuscript, or an existing book that is not yet functioning as a strong business asset.
Why Attend “Seven Figure Book Launch Workshop”
A one-to-one business can become difficult to scale when income and impact depend on how many hours you personally have available. Being fully booked can create one kind of ceiling, while inconsistent client flow creates another, and both can point to a need for a different business structure rather than simply more effort.
A book does not automatically solve that problem either. Christie and Tom focus on connecting the book to a signature program, authority positioning, and client attraction, so the book functions as part of a larger business strategy rather than as a stand-alone publishing project.
Their approach brings together program development, book strategy, client-attraction events, and strategic philanthropy in one four-hour deep dive. The workshop normally costs $27, and code GIFTFORYOU gives you 100% off your ticket.
What You’ll Learn
We’ll begin with the business architecture behind a scalable signature program, so you can examine how your existing expertise might serve more people without keeping every client relationship tied directly to your calendar. You’ll also look at the role a premium group program can play in that model.
From there, you’ll explore how an authority book fits into client attraction, which means thinking beyond book sales alone and considering how the book can introduce the right people to your ideas, methodology, and offers. Christie and Tom will also address client-attraction events and why they challenge the traditional ascension model for experts selling higher-value services.
Along the way, the workshop connects book creation, launching, and business growth with strategic philanthropy, so the larger mission behind your work remains part of the conversation. You’ll also be introduced to their framework for streamlining the writing and launch process and how they approach turning a book into an ongoing business asset.
- Why business architecture can matter more than simply adding more clients or working more hours
- How to turn existing expertise into a premium signature group program
- Ways to position a business book as a client-attraction and authority-building asset
- Why Christie and Tom distinguish a strategic book launch from a conventional book-promotion event
- Their framework for writing and launching a business book in 30 days or less
- How magnetic client-attraction events fit into a high-ticket business model
- Why they challenge the traditional ascension model and what they teach in its place
- How a Founder’s Circle can fit into launching a new signature program
- How the Strategic Philanthropy Model connects business-building with making a wider contribution
Who This Is For
This workshop is aimed primarily at established coaches, consultants, practitioners, and industry experts who have valuable expertise but want a more scalable way to package, position, and share it. It may be especially relevant if you are fully booked, experiencing inconsistent client flow, or finding that your current one-to-one model limits how many people you can serve.
You do not need to be an experienced author or seasoned launch strategist. Christie and Tom specifically address people with a book idea, a half-written manuscript, or a published book, and the approach is also intended to be accessible if you do not yet have a large list or have never launched an offer before.
- Established coaches who want to move beyond trading more hours for growth
- Consultants and industry experts looking for a scalable way to package their expertise
- Alternative and integrative healthcare practitioners who want their methodology to reach beyond individual appointments
- Experts with a book idea who want the book connected to a larger business strategy
- Authors with an unfinished or published book that is not yet functioning as a strong client-attraction asset
- Business owners dealing with inconsistent clients, a full calendar, or a growth ceiling
- People who are new to launches, do not have a large list, or feel uncomfortable with complicated technology
About Christie Ruffino & Tom Matzen
Christie Ruffino is a business coach, bestselling author of 21 books, podcast host, and creator of the Purpose Profitization™ method. Her work focuses on helping entrepreneurs connect their stories, expertise, and message with a broader business and brand.
Her role in this workshop centers on the connection between an authority book, a signature program, and a business built around the expertise you already possess. That perspective supports the workshop’s emphasis on treating a book as part of a larger client-attraction and impact strategy.
Tom Matzen is a revenue strategist and entrepreneur who has launched 94 businesses. His work with entrepreneurs emphasizes practical business strategy and a heart-centered approach to identifying what matters most in building and growing an offer.
Together, Christie and Tom bring complementary perspectives on books, programs, launches, client attraction, and business structure. Their workshop focuses on giving established experts a concrete framework for thinking beyond one-to-one work and connecting their intellectual property with a more scalable business model.
Endorsements
“Over the course of four dynamic hours, Christie and Tom shared actionable, high-value insights — genuine “gold nuggets” — not only on how to successfully launch a book but, more importantly, how to turn your book into a revenue-generating asset.”
“Highly recommend the 7-Figure Book Launch Workshop! Christie and Tom provided fantastic information and insights. I have been in a number of entrepreneur training programs, and these two provided a lot of new, useful information. I got so many ideas that I could have used sooner.”
“I participated in Christie’s 7 Figure Book Launch Workshop, and it was an amazing, content-filled journey. So many actionable strategies packed into a half-day workshop. She and Tom Matzen went above and beyond in their training to improve the lives of authors and future authors everywhere.”
“Christie and Tom Matzen presented a super powerful workshop, jam-packed with strategies for building a 7-figure business around a strategic philanthropy book launch. It’s a brilliant way to get the word out on one’s expertise while doing good and making a bigger impact. They didn’t hold back on how to implement the strategies, but they do offer their services to get it all done faster. Loved it!”
“Christie and Tom Matzen’s collaboration has created a potent workshop. I loved their 7-Figure Book Launch Workshop and the depth to which they shared their strategies. I took pages of notes and look forward to implementing the strategies. I highly recommend it.”
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Register for the live four-hour workshop and use code GIFTFORYOU for 100% off the regular $27 ticket.
- Aug 20 2026
- Expired!
- 8:00 am - 12:00 pm
Local Time
- Timezone: America/New_York
- Date: Aug 20 2026
- Time: 11:00 am - 3:00 pm
Cost
- $1.00
More Info
- Worldwide
