How to Break Through the Private Practice Plateau – Free Training with John Howard
You can be an experienced therapist, do meaningful clinical work, and still reach a point where your private practice feels stuck. Referrals slow down, fee decisions feel harder, and working more does not necessarily create a clearer path forward.
John Howard, LMFT calls this the Private Practice Plateau: a common stage where the clinical side of your work may be strong, but the business systems supporting your practice need more attention.
In How to Break Through the Private Practice Plateau, John shares practical strategies for strengthening referrals, approaching fees more confidently, increasing professional visibility, and building relationships that can support steadier practice growth.
The focus is on learnable business skills you can apply thoughtfully, so you can make more intentional decisions about the practice you want to build.
Why Attend “How to Break Through the Private Practice Plateau”

Therapists spend years developing clinical skills, yet many receive far less guidance on referrals, marketing, fee setting, and the business decisions that keep a private practice sustainable. That gap can become especially noticeable once a practice reaches a plateau.
You may have enough clients to keep working, but referrals have slowed. You may be considering a fee change but feel uncertain about how clients will respond. Or you may be near capacity while still wondering what the next stage of growth should look like.
John’s approach focuses on practical business skills rather than simply working harder. You’ll explore ways to strengthen referral systems, professional relationships, and visibility while identifying the decisions that may help your practice keep evolving.
Who Should Attend
This event is for therapists who have developed strong clinical skills but want more clarity around the business side of private practice. It may be especially relevant when a practice feels established enough to function, yet not structured enough to keep growing with confidence.
If referrals, fees, visibility, professional relationships, or strategic direction have become recurring questions, the webinar offers a practical framework for looking at those areas more intentionally.
- Therapists whose referrals have slowed or become less predictable
- Private practitioners who are considering a fee increase and want to approach it professionally
- Clinicians who are working near capacity but still feel their practice has plateaued
- Therapists who want stronger relationships with professional referral partners
- Practitioners who want to increase visibility without relying on constant self-promotion
- Experienced therapists looking for clearer strategic decisions about what comes next
What You’ll Learn
John breaks private practice growth into practical areas you can examine and strengthen, from how new clients find you to how you make business decisions when your current approach is no longer creating the momentum you want.
You’ll look at referral systems, fee conversations, professional visibility, and trusted relationships with other professionals. You’ll also learn how to identify the factors that may be keeping your practice at the same level despite your experience and effort.
The goal is not to turn therapy into constant self-promotion. It is to help you think more intentionally about the business practices that support your clinical work.
- Simple referral strategies designed to bring more consistency to how new clients find your practice
- How to approach fee increases with greater confidence and professionalism while maintaining strong client relationships
- Ways to increase your visibility and strengthen your professional reputation with ideal clients and referral partners
- How to build a network of trusted referral partners instead of relying on word of mouth alone
- How to identify what may be keeping your practice from reaching its next stage of growth
About John Howard, LMFT
John Howard, LMFT is an Austin-based psychotherapist and private practice coach who grew his own practice to 180 clients under care and seven groups a week before building two separate group practices to handle client overflow.
Along the way, he studied entrepreneurship, business, and marketing within Austin’s startup community and applied those principles to his therapy practices. One of his group practices grew into a larger clinic with more than 20 employees offering integrative and multidisciplinary psychotherapy services and psychiatry before he sold the practice to a larger healthcare collective.
John designed a couples and family therapy curriculum for Dell Medical School and a mental health wellness program for Google, Inc. He was also a member of the founding core faculty of PACT, and he is the author of More Than Words: The Science of Deepening Love and Connection in Any Relationship.
Frequently Asked Questions
Select any question below to reveal the answer.
What is “How to Break Through the Private Practice Plateau”?
Who is John Howard, LMFT?
What is the Private Practice Plateau?
Who is this webinar for?
What will I learn?
Is this event free?
Does the webinar focus on marketing tricks?
Does it address sustainable practice growth?
Does it cover fee setting?
Does it cover referrals?
Does it address professional visibility?
Does it discuss professional relationships?
Can I earn continuing education credit?
Why can experienced therapists still plateau?
What referral strategies are covered?
What does John say about raising fees?
How can I strengthen my visibility?
Why are referral partners important?
Will this help me identify what is holding my practice back?
Does John have group practice experience?
What business experience informs John’s teaching?
The contents of this website/e-mail and this event are for general informational and educational purposes only. They are not legal, tax, accounting, financial, employment, compliance, clinical, or other professional advice. Consult appropriately qualified professionals about decisions specific to your practice, jurisdiction, clients, and circumstances.
We are grateful to be of service and bring you these life-changing events free of charge. In order to do this, please note that whenever you click the links and purchase items, in most (not all) cases we will receive a referral commission. We may receive a listing fee for publishing this event.
Your support in purchasing through these links makes it possible for people in over 150 countries globally to attend these life-changing events for free. Thank you!
Join John Howard, LMFT for practical guidance on referrals, fees, visibility, professional relationships, and the business decisions that can support a stronger private practice.
