The $100k Website Formula Webinar – Free Webinar with Estie Starr
Your website is often where a potential client decides whether your work, message, and offer are meant for them. For heart-centered entrepreneurs, coaches, authors, consultants, and educators, that means your site needs to do more than look polished—it needs to communicate clearly and support meaningful business action.
In The $100K Website, business consultant Estie Starr reframes a common assumption: that a website needs to be expensive, elaborate, or agency-built to work. The focus is on simplicity, clarity, and choosing the right kind of site for the business you are actually building.
You’ll explore three types of websites designed to support sales, the five elements of website success, and Estie’s ABC path to website success. The masterclass also looks at how your website can tell your story, articulate your offer, and turn attention into leads and sales conversations.
Whether you are building your site yourself or working with a freelancer or agency, this masterclass will help you think more strategically about your website investment and keep your online presence aligned with the reputation and value you are creating through your work.
Why Attend “The $100K Website”
A thoughtful website can be one of the clearest bridges between the work you care about and the people you want to serve. It gives prospective clients a place to understand who you help, what you offer, and what step they can take next.
Yet many small business owners assume that stronger results require a more expensive, more complex, or more elaborate website. Estie’s teaching challenges that assumption. The masterclass focuses on the structure and purpose behind a website—not simply its price tag or appearance.
For conscious and heart-centered business owners, that distinction matters. Your website can serve as a central hub for your story, your offer, and your client journey while helping your online reputation better reflect the quality of the work you are already doing.
Who Should Attend
This masterclass is for conscious, heart-centered, and mindful entrepreneurs who want their website to communicate their value more clearly and support a simpler, more intentional path from interest to inquiry or purchase.
It is especially relevant for coaches, authors, consultants, educators, service providers, and small business owners who want a website that reflects the substance of their work without assuming that success requires a large budget or unnecessary complexity.
- Coaches and consultants who want their website to make their audience and offer easier to understand
- Authors and educators who use their online presence to share ideas, information, programs, or services
- Heart-centered entrepreneurs who want their website to reflect the quality and integrity of their work
- Service-based business owners and ecommerce entrepreneurs looking for a clearer website strategy
- Business owners whose current website feels outdated or disconnected from what they now offer
- DIY website builders who want a stronger strategic foundation before they build or rebuild
- Entrepreneurs working with freelancers or agencies who want to make more informed website decisions
What You’ll Learn
The masterclass centers on a practical question: what actually makes a small-business website useful as a business asset? Estie approaches that question through clear website models and foundational principles rather than complexity for its own sake.
You’ll look at the three types of websites Estie teaches for small businesses, along with the five elements of website success and her ABC path to website success.
You’ll also explore how your website can support the bigger marketing picture by helping you tell your story, articulate your offer, speak to the right audience, and create clearer opportunities for leads and sales conversations.
- The three types of websites that make sales and how to choose the right model for your business
- The five elements Estie identifies as part of website success
- The ABC path to website success
- Why cost, complexity, and appearance alone do not determine whether a website supports business results
- How to make your target audience and signature offer easier to understand
- How to use your website as a hub for your story, your offer, lead generation, and sales
- How the same strategic thinking can apply whether you build the site yourself or hire outside help
- How to think more deliberately about website ROI before investing more time or money
About Estie Starr
Estie Starr is an internationally acclaimed, award-winning business consultant and speaker. After a decade-long career in the nonprofit sector, she left her CIO role to pursue her business dream of serving small business owners. She is the founder and owner of Strand Consulting and the Better Business School.
Her background includes more than 12,500 hours of one-on-one business coaching and consulting on hundreds of website projects. She also ran a marketing agency for more than 10 years, building websites for clients across a range of budgets.
Her “Business Breakthrough” podcast was featured on NASDAQ as a top podcast to listen to and has ranked in the top 2% globally by Apple Podcasts. She is also a featured contributor to Entrepreneur and the co-founder and co-host of the Annual LinkedIn Influencer Summit.
Frequently Asked Questions
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The contents of this website/e-mail and this event are for general informational and educational purposes only. They are not legal, tax, accounting, financial, employment, compliance, clinical, or other professional advice. Consult appropriately qualified professionals about decisions specific to your practice, jurisdiction, clients, and circumstances.
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Join Estie Starr for a practical look at simpler, clearer website strategy for conscious entrepreneurs who want their online presence to communicate their value and support leads and sales.
- Sep 16 2026
- Expired!
- 10:00 am - 11:30 am
Local Time
- Timezone: America/New_York
- Date: Sep 16 2026
- Time: 1:00 pm - 2:30 pm
More Info
- Worldwide
