BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH CALSCALE:GREGORIAN PRODID:-//WordPress - MECv7.35.1//EN X-ORIGINAL-URL:https://spiritualgrowthevents.com/ X-WR-CALNAME:Spiritual Growth Events X-WR-CALDESC:Free X-WR-TIMEZONE:America/Los_Angeles BEGIN:VTIMEZONE TZID:America/Los_Angeles X-LIC-LOCATION:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20260308T030000 RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20261101T010000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE REFRESH-INTERVAL;VALUE=DURATION:PT1H X-PUBLISHED-TTL:PT1H X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VEVENT CLASS:PUBLIC UID:MEC-a5809d44e52cb31bfb7a221bf9986ded@spiritualgrowthevents.com DTSTART;TZID=America/Los_Angeles:20261112T153000 DTEND;TZID=America/Los_Angeles:20261112T170000 DTSTAMP:20261023T135818Z RDATE;TZID=America/Los_Angeles:20261112T153000,20261114T153000 CREATED:20261023 LAST-MODIFIED:20261023 PRIORITY:5 SEQUENCE:1 TRANSP:OPAQUE SUMMARY:Meet Your Archetype: Market the Way You Heal & Reach the Patients You’re Meant to Serve – Free Training with Allie Chandler DESCRIPTION:\n\nFree Conscious Business Event\nMeet Your Archetype: Market the Way You Heal & Reach the Patients You’re Meant to Serve\nGreat practitioners can know their work inside and out and still freeze when it is time to explain what makes their practice different. Generic marketing advice often makes that harder by asking you to communicate like someone you are not.\nIn this practitioner-focused event, Allie Chandler introduces 15 Practitioner Archetypes across five families, each reflecting a different way of communicating, building trust, serving patients, and showing up in business. The framework gives you a practical lens for understanding why certain marketing approaches feel natural to you while others feel forced.\nYou’ll explore the patients your archetype naturally draws, what helps those patients trust you enough to book, how your archetype can shape your content and offers, and which blind spots may be keeping your message from landing clearly.\nInstead of copying another practitioner’s strategy, you can use your archetype as a filter for your voice, your marketing choices, and the people you are best positioned to serve.\n\nRegister Here For Free\nFor practitioners who want marketing to feel more aligned with how they naturally work.\n\n\n\nExplore This Free Event\nJump directly to the section that interests you.\n\n→Why Attend\n→Who Should Attend\n→What You’ll Learn\n→Event Schedule\n→About Your Host\n→Free Gifts for Attendees\n→Frequently Asked Questions\n\nRegister Here For Free→\n\n\nMarket From Who You Already Are\nWhy Attend “Meet Your Archetype”\n\nMarketing can feel exhausting when you are following strategies built for a completely different kind of practitioner. A tactic may work beautifully for someone else and still feel artificial in your hands.\nAllie Chandler’s Practitioner Archetypes are designed to help you recognize the communication style, strengths, and business patterns that already show up in your work. There are 15 archetypes across five families, from practitioners who lead with data and precision to practitioners who teach, advocate, create, guide, or build beyond one-to-one care.\nUnderstanding your archetype gives you a clearer way to evaluate marketing advice. Instead of asking whether a strategy is popular, you can ask whether it fits how you communicate, who you are built to serve, and what helps those patients recognize your value.\nThere’s no single right way to market a practice. Your archetype helps you identify the way that fits you.\nRegister Here For Free\n\n\nFor Practitioners Who Help Others Heal\nWho Should Attend\nThis event is for practitioners who want a clearer, more authentic way to communicate their value and reach the patients who are a natural fit for their approach.\nThe framework is based on how practitioners communicate and connect, making it relevant to functional medicine professionals as well as coaches, chiropractors, nutritionists, and other practitioners who help people heal.\n\nPractitioners who know their work deeply but struggle to translate it into marketing\nProfessionals who have copied strategies that felt unnatural or difficult to sustain\nPractitioners who want their content, offers, and voice to feel more consistent\nBusiness owners who want to understand which patients naturally connect with their approach\nPractitioners who want marketing to act as a clearer filter for right-fit patients\nProfessionals who already have a marketing team but want a stronger brief for their voice and audience\nPractitioners who want to recognize the blind spots associated with their natural strengths\nHealing professionals who want a business presence that sounds more like the way they actually work\n\nRegister Here For Free\n\n\nArchetype + Voice + Right-Fit Patients\nWhat You’ll Learn\nYou’ll explore the five Practitioner Archetype families and the 15 individual archetypes, with a focus on what each one looks like when its marketing is working.\nYou’ll see how your archetype can shape your content, offers, and voice, along with why a strategy that works for another practitioner may feel impossible or inauthentic for you.\nYou’ll also examine the patient archetypes your style naturally attracts, what helps those patients trust you enough to book, and the blind spots your archetype may need to address first.\nHere’s just a little bit of what you’ll learn:\n\nHow the five Practitioner Archetype families differ in communication and marketing style\nWhat your Practitioner Archetype can reveal about your natural strengths\nHow to use your archetype as a filter for marketing advice and strategy\nWhat your archetype means for your content, offers, and brand voice\nWhich patients your archetype naturally attracts\nWhat helps those patients recognize your value and build trust\nWhere right-fit patients may already be looking for practitioners like you\nWhich blind spots tend to come with your archetype’s strengths\nHow to make your marketing feel more like an extension of your healing work\n\nRegister Here For Free\n\n\nPractitioner Session Focus\nEvent Schedule\nThe practitioner session centers on discovering your Practitioner Archetype and using it to make clearer decisions about your marketing, message, and audience.\nThe session moves from understanding the archetype families to applying your result to the way you communicate, the patients you naturally attract, and the business choices that fit your style.\nThe emphasis stays practical: understand your archetype, identify what already works in your natural approach, and recognize what may be getting in the way.\n\n\nPractitioner Session\n\nFind Your Practitioner ArchetypeUnderstand what your archetype means for your content, offers, and voice.\nMarket the Way You HealSee why one practitioner’s strategy can work beautifully for them and still feel wrong for you.\nRecognize Your Right-Fit PatientsExplore who your archetype naturally attracts and what helps those patients trust you enough to book.\nIdentify Your Blind SpotsLearn which patterns can keep your archetype stuck so you know what to address first.\n\n\n\nRegister Here For Free\n\n\nMeet Your Host\nAbout Allie Chandler\nAllie Chandler is the founder and CEO of Upsell Health, a marketing agency built for functional medicine practitioners, supplement brands, and wellness companies.\nShe brings more than 11 years of functional medicine marketing experience, including leadership roles as Head of Content at CellCore Biosciences and Head of Marketing and Events at Microbiome Labs. Along the way, she worked side by side with practitioners and saw how often strong clinical work was paired with marketing that did not clearly communicate who the practitioner was built to serve.\nAllie created the Practitioner and Patient Archetypes to give that disconnect a practical framework. A former high school English teacher with an MFA in Writing, she combines marketing experience with a talent for putting language around the qualities that make a practitioner’s voice and approach distinct.\nRegister Here For Free\n\n\nA Resource for Seeing the Match\nFree Gifts for Attendees\n\n\nMeet Your Match: Practitioner and Patient Archetype Mini-Reports\n\nA companion resource connecting Practitioner and Patient Archetypes\nA way to see how practitioner strengths relate to different patient needs\nA practical reference for thinking about fit, trust, and communication\n\n\n\nRegister Here For Free\n\n\nEverything You Need to Know\nFrequently Asked Questions\nSelect any question below to reveal the answer.\nEvent Details\n\nWhat is a Practitioner Archetype?\nA Practitioner Archetype describes the way you naturally communicate, connect with patients, and show up in your work. There are 15 archetypes grouped into five families, and each one has its own strengths, communication patterns, natural audience, and marketing style.\n\n\nWho is Allie Chandler?\nAllie Chandler is the founder and CEO of Upsell Health and has more than 11 years of experience in functional medicine marketing. Her background includes leadership roles at CellCore Biosciences and Microbiome Labs, along with extensive work beside practitioners.\n\n\nWhat will I learn?\nYou’ll explore the Practitioner Archetype families, what your archetype means for your content, offers, and voice, which patients naturally connect with your style, what helps them trust you, and which blind spots may be keeping your marketing stuck.\n\n\nIs this just another personality quiz?\nThe framework is designed specifically around how practitioners communicate, build trust, and help others heal. The archetype result gives you a name for your pattern, while the event focuses on how to apply that insight to your practice and marketing.\n\n\nDo I need to know my archetype first?\nNo. The event is designed to help you understand the Practitioner Archetypes and what they mean in practice, whether you already know your result or are just being introduced to the framework.\n\n\nIs this for coaches, chiropractors, or nutritionists?\nYes. The archetypes are based on how practitioners communicate and connect, so the framework is intended for functional medicine practitioners as well as coaches, chiropractors, nutritionists, and other professionals who help people heal.\n\n\nI already have a marketing team. What does this add?\nYour archetype can serve as a clearer brief for your team by defining your voice, who you are built to serve, and how those patients need to hear from you. It can also help you recognize when marketing no longer sounds like you.\n\n\nHow do Patient Archetypes relate to my practice?\nEach Practitioner Archetype is matched with a Patient Archetype. The practitioner session explores the patients your archetype naturally attracts and what can help those patients feel understood and trust you enough to book.\n\n\nWill this tell me exactly what to post?\nThe focus is broader than a fixed content formula. You’ll learn how your archetype can guide your content, offers, and voice so you can evaluate ideas through a framework that fits the way you naturally communicate.\n\n\nWhat free resource is included?\nAttendees receive Meet Your Match: The Practitioner and Patient Archetype Mini-Reports, a companion resource for exploring how practitioner and patient archetypes connect.\n\n\nWill there be an opportunity to go deeper?\nYes. Allie may share an optional way to continue exploring the work. The core teaching in this event stands on its own.\n\n\nIs this event free?\nYes. Registration for Meet Your Archetype is free.\n\nArchetypes, Messaging & Practice Marketing\n\nHow can an archetype help my marketing?\nYour archetype gives you a filter for deciding whether a marketing strategy fits your natural communication style. It can help you clarify your voice, choose approaches that feel more aligned, and communicate more directly with the patients you are best positioned to serve.\n\n\nWhy do some marketing strategies feel wrong even when they work for someone else?\nDifferent Practitioner Archetypes communicate and build trust differently. A strategy that fits one archetype may feel unnatural for another, which is why the framework emphasizes finding approaches that match how you actually work.\n\n\nCan this help me better reach right-fit patients?\nThe event explores which patients each Practitioner Archetype naturally attracts, where those patients may already be looking, and what helps them recognize a practitioner as a strong fit.\n\n\nDoes my archetype affect my brand voice?\nYes. The framework connects your archetype with the way you communicate, making it useful for shaping content and messaging that sound more like you rather than generic practitioner marketing.\n\n\nWhat are the five Practitioner Archetype families?\nThe five families are Defender & Advocate, Scientist & Strategist, Educator & Guide, Holistic & Intuitive Healer, and Business & Leadership Visionary.\n\n\nDo the archetypes have blind spots?\nYes. The practitioner session includes the blind spots that can keep each archetype stuck, so you can see where a natural strength may need more balance or attention.\n\n\nCan the framework help with content and offers?\nYes. One of the core applications is understanding what your archetype means for your content, offers, and voice so your marketing reflects the way you naturally communicate and serve.\n\n\nIs the framework only about functional medicine?\nThe framework was developed from Allie Chandler’s experience in functional medicine marketing, and the event describes it as applicable to practitioners such as coaches, chiropractors, nutritionists, and others who help people heal.\n\n\n\n\n\nBusiness Education Disclosure\nThe contents of this website/e-mail and this event are for general informational and educational purposes only. They are not legal, tax, accounting, financial, employment, compliance, clinical, or other professional advice. Consult appropriately qualified professionals about decisions specific to your practice, jurisdiction, clients, and circumstances.\n\n\nRelationship Disclosure\nWe are grateful to be of service and bring you these life-changing events free of charge. In order to do this, please note that whenever you click the links and purchase items, in most (not all) cases we will receive a referral commission. We may receive a listing fee for publishing this event.\nYour support in purchasing through these links makes it possible for people in over 150 countries globally to attend these life-changing events for free. Thank you!\n\n\n\n\nFree Conscious Business Event\nMarket the Way You Heal & Reach the Patients Who Fit\nJoin Allie Chandler to discover your Practitioner Archetype, clarify how you naturally communicate, and bring more of your real voice into your practice marketing.\nRegister Here For Free\n\n\n\n{\n "@context": "https://schema.org",\n "@type": "FAQPage",\n "mainEntity": [\n {\n "@type": "Question",\n "name": "What is a Practitioner Archetype?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "A Practitioner Archetype describes the way you naturally communicate, connect with patients, and show up in your work. 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The archetype result gives you a name for your pattern, while the event focuses on how to apply that insight to your practice and marketing."\n }\n },\n {\n "@type": "Question",\n "name": "Do I need to know my archetype first?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "No. The event is designed to help you understand the Practitioner Archetypes and what they mean in practice, whether you already know your result or are just being introduced to the framework."\n }\n },\n {\n "@type": "Question",\n "name": "Is this for coaches, chiropractors, or nutritionists?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Yes. The archetypes are based on how practitioners communicate and connect, so the framework is intended for functional medicine practitioners as well as coaches, chiropractors, nutritionists, and other professionals who help people heal."\n }\n },\n {\n "@type": "Question",\n "name": "I already have a marketing team. What does this add?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Your archetype can serve as a clearer brief for your team by defining your voice, who you are built to serve, and how those patients need to hear from you. It can also help you recognize when marketing no longer sounds like you."\n }\n },\n {\n "@type": "Question",\n "name": "How do Patient Archetypes relate to my practice?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Each Practitioner Archetype is matched with a Patient Archetype. The practitioner session explores the patients your archetype naturally attracts and what can help those patients feel understood and trust you enough to book."\n }\n },\n {\n "@type": "Question",\n "name": "Will this tell me exactly what to post?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "The focus is broader than a fixed content formula. You’ll learn how your archetype can guide your content, offers, and voice so you can evaluate ideas through a framework that fits the way you naturally communicate."\n }\n },\n {\n "@type": "Question",\n "name": "What free resource is included?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Attendees receive Meet Your Match: The Practitioner and Patient Archetype Mini-Reports, a companion resource for exploring how practitioner and patient archetypes connect."\n }\n },\n {\n "@type": "Question",\n "name": "Will there be an opportunity to go deeper?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Yes. Allie may share an optional way to continue exploring the work. The core teaching in this event stands on its own."\n }\n },\n {\n "@type": "Question",\n "name": "Is this event free?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Yes. Registration for Meet Your Archetype is free."\n }\n },\n {\n "@type": "Question",\n "name": "How can an archetype help my marketing?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Your archetype gives you a filter for deciding whether a marketing strategy fits your natural communication style. It can help you clarify your voice, choose approaches that feel more aligned, and communicate more directly with the patients you are best positioned to serve."\n }\n },\n {\n "@type": "Question",\n "name": "Why do some marketing strategies feel wrong even when they work for someone else?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Different Practitioner Archetypes communicate and build trust differently. A strategy that fits one archetype may feel unnatural for another, which is why the framework emphasizes finding approaches that match how you actually work."\n }\n },\n {\n "@type": "Question",\n "name": "Can this help me better reach right-fit patients?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "The event explores which patients each Practitioner Archetype naturally attracts, where those patients may already be looking, and what helps them recognize a practitioner as a strong fit."\n }\n },\n {\n "@type": "Question",\n "name": "Does my archetype affect my brand voice?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Yes. The framework connects your archetype with the way you communicate, making it useful for shaping content and messaging that sound more like you rather than generic practitioner marketing."\n }\n },\n {\n "@type": "Question",\n "name": "What are the five Practitioner Archetype families?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "The five families are Defender & Advocate, Scientist & Strategist, Educator & Guide, Holistic & Intuitive Healer, and Business & Leadership Visionary."\n }\n },\n {\n "@type": "Question",\n "name": "Do the archetypes have blind spots?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Yes. The practitioner session includes the blind spots that can keep each archetype stuck, so you can see where a natural strength may need more balance or attention."\n }\n },\n {\n "@type": "Question",\n "name": "Can the framework help with content and offers?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Yes. 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