BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH CALSCALE:GREGORIAN PRODID:-//WordPress - MECv7.35.1//EN X-ORIGINAL-URL:https://spiritualgrowthevents.com/ X-WR-CALNAME:Spiritual Growth Events X-WR-CALDESC:Free X-WR-TIMEZONE:America/Los_Angeles BEGIN:VTIMEZONE TZID:America/Los_Angeles X-LIC-LOCATION:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20260308T030000 RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20261101T010000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE REFRESH-INTERVAL;VALUE=DURATION:PT1H X-PUBLISHED-TTL:PT1H X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VEVENT CLASS:PUBLIC UID:MEC-00f42382da08bb47df2585a2590be0a7@spiritualgrowthevents.com DTSTART;TZID=America/Los_Angeles:20260820T080000 DTEND;TZID=America/Los_Angeles:20260820T120000 DTSTAMP:20250623T102343Z CREATED:20250623 LAST-MODIFIED:20260805 PRIORITY:5 SEQUENCE:9 TRANSP:OPAQUE SUMMARY:Seven Figure Book Launch Workshop – Free Live Training with Christie Ruffino and Tom Matzen DESCRIPTION:\n\nFree Online Event\n\n You can be excellent at what you do and still find that your business depends too heavily on your personal time. When clients come in waves, your calendar is already full, or your book is not creating meaningful opportunities for your business, working harder may not solve the underlying problem.\n \n\n Christie Ruffino and Tom Matzen approach that challenge through business architecture. Their workshop connects your expertise with a signature program and an authority-building book, so your knowledge can support a more scalable way of attracting and serving clients.\n \n\n You’ll explore how a business book can become more than something you publish and promote. Christie and Tom will examine how it can work alongside a premium program, client-attraction events, authority positioning, and a launch strategy built around the larger business you want to create.\n \n\n The training is especially relevant for coaches, consultants, practitioners, and other established experts who want their expertise to reach beyond one-to-one work. It also speaks to people with a book idea, an unfinished manuscript, or an existing book that is not yet functioning as a strong business asset.\n \n\n Register Here For Free — Use Code GIFTFORYOU\n\n Use code GIFTFORYOU for 100% off the regular $27 ticket.\n \n\n\n\n\n Explore This Free Event\n \n\n Jump directly to the section that interests you.\n \n\n\n \n →\n Why Attend\n \n \n\n \n →\n What You’ll Learn\n \n \n\n \n →\n Who Should Attend\n \n \n\n \n →\n About Christie Ruffino & Tom Matzen\n \n \n\n \n →\n Endorsements\n \n \n\n \n →\n Frequently Asked Questions\n \n \n\n \n Register Free — Use Code GIFTFORYOU\n →\n \n \n\n\n Why This Experience Matters\n \n\n Why Attend “Seven Figure Book Launch Workshop”\n \n\n \n \n \n \n\n A one-to-one business can become difficult to scale when income and impact depend on how many hours you personally have available. Being fully booked can create one kind of ceiling, while inconsistent client flow creates another, and both can point to a need for a different business structure rather than simply more effort.\n \n\n A book does not automatically solve that problem either. Christie and Tom focus on connecting the book to a signature program, authority positioning, and client attraction, so the book functions as part of a larger business strategy rather than as a stand-alone publishing project.\n \n\n Their approach brings together program development, book strategy, client-attraction events, and strategic philanthropy in one four-hour deep dive. The workshop normally costs $27, and code GIFTFORYOU gives you 100% off your ticket.\n \n\n Register Here For Free — Use Code GIFTFORYOU\n\n Use code GIFTFORYOU for 100% off the regular $27 ticket.\n \n\n\n\n\n Book + Business Strategy\n \nWhat You’ll Learn\n\n We’ll begin with the business architecture behind a scalable signature program, so you can examine how your existing expertise might serve more people without keeping every client relationship tied directly to your calendar. You’ll also look at the role a premium group program can play in that model.\n \n\n From there, you’ll explore how an authority book fits into client attraction, which means thinking beyond book sales alone and considering how the book can introduce the right people to your ideas, methodology, and offers. Christie and Tom will also address client-attraction events and why they challenge the traditional ascension model for experts selling higher-value services.\n \n\n Along the way, the workshop connects book creation, launching, and business growth with strategic philanthropy, so the larger mission behind your work remains part of the conversation. You’ll also be introduced to their framework for streamlining the writing and launch process and how they approach turning a book into an ongoing business asset.\n \n\n Here’s just a little bit of what you’ll learn:\n \n\nWhy business architecture can matter more than simply adding more clients or working more hours\nHow to turn existing expertise into a premium signature group program\nWays to position a business book as a client-attraction and authority-building asset\nWhy Christie and Tom distinguish a strategic book launch from a conventional book-promotion event\nTheir framework for writing and launching a business book in 30 days or less\nHow magnetic client-attraction events fit into a high-ticket business model\nWhy they challenge the traditional ascension model and what they teach in its place\nHow a Founder’s Circle can fit into launching a new signature program\nHow the Strategic Philanthropy Model connects business-building with making a wider contribution\n\n\n Register Here For Free — Use Code GIFTFORYOU\n\n Use code GIFTFORYOU for 100% off the regular $27 ticket.\n \n\n\n\n\n Scale Expertise Beyond Your Calendar\n \nWho This Is For\n\n This workshop is aimed primarily at established coaches, consultants, practitioners, and industry experts who have valuable expertise but want a more scalable way to package, position, and share it. It may be especially relevant if you are fully booked, experiencing inconsistent client flow, or finding that your current one-to-one model limits how many people you can serve.\n \n\n You do not need to be an experienced author or seasoned launch strategist. Christie and Tom specifically address people with a book idea, a half-written manuscript, or a published book, and the approach is also intended to be accessible if you do not yet have a large list or have never launched an offer before.\n \n\nEstablished coaches who want to move beyond trading more hours for growth\nConsultants and industry experts looking for a scalable way to package their expertise\nAlternative and integrative healthcare practitioners who want their methodology to reach beyond individual appointments\nExperts with a book idea who want the book connected to a larger business strategy\nAuthors with an unfinished or published book that is not yet functioning as a strong client-attraction asset\nBusiness owners dealing with inconsistent clients, a full calendar, or a growth ceiling\nPeople who are new to launches, do not have a large list, or feel uncomfortable with complicated technology\n\n\n Register Here For Free — Use Code GIFTFORYOU\n\n Use code GIFTFORYOU for 100% off the regular $27 ticket.\n \n\n\n\n\n Meet Your Teachers\n \nAbout Christie Ruffino & Tom Matzen\n\n Christie Ruffino is a business coach, bestselling author of 21 books, podcast host, and creator of the Purpose Profitization™ method. Her work focuses on helping entrepreneurs connect their stories, expertise, and message with a broader business and brand.\n \n\n Her role in this workshop centers on the connection between an authority book, a signature program, and a business built around the expertise you already possess. That perspective supports the workshop’s emphasis on treating a book as part of a larger client-attraction and impact strategy.\n \n\n Tom Matzen is a revenue strategist and entrepreneur who has launched 94 businesses. His work with entrepreneurs emphasizes practical business strategy and a heart-centered approach to identifying what matters most in building and growing an offer.\n \n\n Together, Christie and Tom bring complementary perspectives on books, programs, launches, client attraction, and business structure. Their workshop focuses on giving established experts a concrete framework for thinking beyond one-to-one work and connecting their intellectual property with a more scalable business model.\n \n\n Register Here For Free — Use Code GIFTFORYOU\n\n Use code GIFTFORYOU for 100% off the regular $27 ticket.\n \n\n\n\n\n Authority Books and Business Growth\n \nEndorsements\n\n\n\n “Over the course of four dynamic hours, Christie and Tom shared actionable, high-value insights — genuine “gold nuggets” — not only on how to successfully launch a book but, more importantly, how to turn your book into a revenue-generating asset.”\n \n\n Fran Dalton\n \n Past workshop attendee\n \n \n\n\n\n “Highly recommend the 7-Figure Book Launch Workshop! Christie and Tom provided fantastic information and insights. I have been in a number of entrepreneur training programs, and these two provided a lot of new, useful information. I got so many ideas that I could have used sooner.”\n \n\n Diane Murphy\n \n Past workshop attendee\n \n \n\n\n\n “I participated in Christie’s 7 Figure Book Launch Workshop, and it was an amazing, content-filled journey. So many actionable strategies packed into a half-day workshop. She and Tom Matzen went above and beyond in their training to improve the lives of authors and future authors everywhere.”\n \n\n David Lemmon\n \n Past workshop attendee\n \n \n\n\n\n “Christie and Tom Matzen presented a super powerful workshop, jam-packed with strategies for building a 7-figure business around a strategic philanthropy book launch. It’s a brilliant way to get the word out on one’s expertise while doing good and making a bigger impact. They didn’t hold back on how to implement the strategies, but they do offer their services to get it all done faster. Loved it!”\n \n\n Virginia Parsons, MS\n \n Past workshop attendee\n \n \n\n\n\n “Christie and Tom Matzen’s collaboration has created a potent workshop. I loved their 7-Figure Book Launch Workshop and the depth to which they shared their strategies. I took pages of notes and look forward to implementing the strategies. I highly recommend it.”\n \n\n Krystal Hille\n \n Past workshop attendee\n \n \n\n\n Register Here For Free — Use Code GIFTFORYOU\n\n Use code GIFTFORYOU for 100% off the regular $27 ticket.\n \n\n\n\n\n Everything You Need to Know\n \nFrequently Asked Questions\n\n Select any question below to reveal the answer.\n \n\n Event Details\n \n\nWhen and where does the event take place?\n\n This live online workshop takes place on Thursday, August 20, 2026, from 8:00am to 12:00pm Pacific Time.\n \n\n\nWho is Christie Ruffino & Tom Matzen?\n\n Christie Ruffino is a business coach, bestselling author of 21 books, podcast host, and creator of the Purpose Profitization™ method. Tom Matzen is a revenue strategist and entrepreneur who has launched 94 businesses, and together they teach strategies connecting expertise, signature programs, authority books, and client attraction.\n \n\n\nWhat will I learn during this event?\n\n You will explore how Christie and Tom connect a scalable signature program with an authority book, client-attraction events, book-launch strategy, and strategic philanthropy. They will also examine the ascension model, high-ticket positioning, and ways to turn a book into a business asset rather than relying on book sales alone.\n \n\n\nWhat if I can’t attend live?\n\n The workshop is scheduled as a live training. If you cannot attend live, register for the current attendance and access details so you can see what options are available.\n \n\n\nHow long is the event?\n\n The workshop is four hours long, running from 8:00am to 12:00pm Pacific Time.\n \n\n\nDo I need any special equipment to participate?\n\n Any participation or access details you need will be provided through registration.\n \n\n\nWho is hosting the event?\n\n This event is presented by The Shift Network\n \n\n\nIs this event suitable for beginners?\n\n Yes, if you are new to book launches, offer launches, or building an audience. The workshop is aimed primarily at established coaches, consultants, practitioners, and experts who already have expertise or a message they want to scale.\n \n\n\nIs this event religious?\n\n The workshop’s teaching centers on business strategy, authority books, signature programs, client attraction, and strategic philanthropy rather than religious instruction.\n \n\n\nWill there be an opportunity to go deeper after the event?\n\n The workshop is a four-hour deep dive into Christie and Tom’s approach. Any additional ways to work with them can be considered separately.\n \n\n\nWhat can I expect to feel during the event?\n\n Individual responses vary. The workshop is structured around practical business strategy, examples, and actionable ideas, giving you space to evaluate what is most relevant to your own expertise and business model.\n \n\n\nCan I share this event with friends?\n\n Yes. You are welcome to share the public registration page with coaches, consultants, practitioners, authors, or other experts who may be interested in the workshop.\n \n\n\nIs this event really free?\n\n Yes. The regular workshop ticket is $27, and code GIFTFORYOU gives you 100% off, bringing your registration cost to $0.\n \n\n\n About the Book-to-Business Strategy\n \n\nHow does a signature program fit with a business book?\n\n Christie and Tom teach the book and signature program as connected parts of a larger business model. The program packages your expertise into a scalable offer, while the book can help establish authority and introduce prospective clients to your ideas and methodology.\n \n\n\nHow can a book become a client-attraction asset?\n\n The workshop focuses on positioning a book as more than a product to sell. Christie and Tom will explore how a business book can support authority positioning, generate interest in your expertise, and connect readers with your broader programs and services.\n \n\n\nWhat is the Strategic Philanthropy Model?\n\n The Strategic Philanthropy Model connects business-building with making a wider contribution. Christie and Tom include philanthropy as part of their book-launch approach, and 100% of the net proceeds from this workshop are being donated to Kiva.org to support entrepreneurs in developing countries.\n \n\n\nWhy do Christie and Tom challenge the ascension model?\n\n The traditional ascension model starts with lower-priced offers and gradually moves clients toward higher-priced services. Christie and Tom will explain why they believe that approach can create unnecessary limitations for established experts and what they teach in its place.\n \n\n\nWhat will the workshop cover about high-ticket offers?\n\n Christie and Tom will examine how a premium offer is constructed and positioned so prospective clients can clearly understand its relevance and value. The workshop connects that offer to a signature program, authority positioning, and the larger client-attraction system.\n \n\n\nWill the workshop cover client-attraction events?\n\n Yes. Client-attraction events are part of the workshop, including how Christie and Tom approach events intended to bring the right prospective clients into a high-ticket business without relying solely on a conventional webinar model.\n \n\n\nWhat if I have a book idea, an unfinished manuscript, or an existing book?\n\n All three situations fit the workshop’s intended audience. Christie and Tom address the process of developing and launching a business book as well as how an existing book can be repositioned as a stronger authority and client-attraction asset.\n \n\n\nCan alternative and integrative healthcare practitioners use this business model?\n\n The workshop specifically includes alternative and integrative healthcare practitioners among its intended audiences. The focus is on translating professional or clinical expertise into a scalable program and book-based platform that can extend beyond one-to-one appointments.\n \n\n\n\n\n\n\n Health Disclosure\n \n\n The contents of this website/e-mail are for informational purposes only and are not intended to be a substitute for professional medical advice, diagnosis, or treatment. This website does not provide medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.\n \n\n\n\n Relationship Disclosure\n \n\n We are grateful to be of service and bring you these life-changing events free of charge. In order to do this, please note that whenever you click the links and purchase items, in most (not all) cases we will receive a referral commission. We may receive a listing fee for publishing this event.\n \n\n Your support in purchasing through these links makes it possible for people in over 150 countries globally to attend these life-changing events for free. Thank you!\n \n\n\n\n\n\n Free Online Event\n \n\n Seven Figure Book Launch Workshop\n \n\n Register for the live four-hour workshop and use code GIFTFORYOU for 100% off the regular $27 ticket.\n \n Register Here For Free — Use Code GIFTFORYOU\n \n\n\n{\n "@context": "https://schema.org",\n "@type": "FAQPage",\n "mainEntity": [\n {\n "@type": "Question",\n "name": "When and where does the event take place?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "This live online workshop takes place on Thursday, August 20, 2026, from 8:00am to 12:00pm Pacific Time."\n }\n },\n {\n "@type": "Question",\n "name": "Who is Christie Ruffino & Tom Matzen?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Christie Ruffino is a business coach, bestselling author of 21 books, podcast host, and creator of the Purpose Profitization™ method. 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If you cannot attend live, register for the current attendance and access details so you can see what options are available."\n }\n },\n {\n "@type": "Question",\n "name": "How long is the event?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "The workshop is four hours long, running from 8:00am to 12:00pm Pacific Time."\n }\n },\n {\n "@type": "Question",\n "name": "Do I need any special equipment to participate?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Any participation or access details you need will be provided through registration."\n }\n },\n {\n "@type": "Question",\n "name": "Who is hosting the event?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "This event is presented by The Shift Network"\n }\n },\n {\n "@type": "Question",\n "name": "Is this event suitable for beginners?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Yes, if you are new to book launches, offer launches, or building an audience. The workshop is aimed primarily at established coaches, consultants, practitioners, and experts who already have expertise or a message they want to scale."\n }\n },\n {\n "@type": "Question",\n "name": "Is this event religious?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "The workshop’s teaching centers on business strategy, authority books, signature programs, client attraction, and strategic philanthropy rather than religious instruction."\n }\n },\n {\n "@type": "Question",\n "name": "Will there be an opportunity to go deeper after the event?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "The workshop is a four-hour deep dive into Christie and Tom’s approach. Any additional ways to work with them can be considered separately."\n }\n },\n {\n "@type": "Question",\n "name": "What can I expect to feel during the event?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Individual responses vary. The workshop is structured around practical business strategy, examples, and actionable ideas, giving you space to evaluate what is most relevant to your own expertise and business model."\n }\n },\n {\n "@type": "Question",\n "name": "Can I share this event with friends?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Yes. You are welcome to share the public registration page with coaches, consultants, practitioners, authors, or other experts who may be interested in the workshop."\n }\n },\n {\n "@type": "Question",\n "name": "Is this event really free?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Yes. The regular workshop ticket is $27, and code GIFTFORYOU gives you 100% off, bringing your registration cost to $0."\n }\n },\n {\n "@type": "Question",\n "name": "How does a signature program fit with a business book?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Christie and Tom teach the book and signature program as connected parts of a larger business model. The program packages your expertise into a scalable offer, while the book can help establish authority and introduce prospective clients to your ideas and methodology."\n }\n },\n {\n "@type": "Question",\n "name": "How can a book become a client-attraction asset?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "The workshop focuses on positioning a book as more than a product to sell. Christie and Tom will explore how a business book can support authority positioning, generate interest in your expertise, and connect readers with your broader programs and services."\n }\n },\n {\n "@type": "Question",\n "name": "What is the Strategic Philanthropy Model?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "The Strategic Philanthropy Model connects business-building with making a wider contribution. Christie and Tom include philanthropy as part of their book-launch approach, and 100% of the net proceeds from this workshop are being donated to Kiva.org to support entrepreneurs in developing countries."\n }\n },\n {\n "@type": "Question",\n "name": "Why do Christie and Tom challenge the ascension model?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "The traditional ascension model starts with lower-priced offers and gradually moves clients toward higher-priced services. Christie and Tom will explain why they believe that approach can create unnecessary limitations for established experts and what they teach in its place."\n }\n },\n {\n "@type": "Question",\n "name": "What will the workshop cover about high-ticket offers?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Christie and Tom will examine how a premium offer is constructed and positioned so prospective clients can clearly understand its relevance and value. The workshop connects that offer to a signature program, authority positioning, and the larger client-attraction system."\n }\n },\n {\n "@type": "Question",\n "name": "Will the workshop cover client-attraction events?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "Yes. Client-attraction events are part of the workshop, including how Christie and Tom approach events intended to bring the right prospective clients into a high-ticket business without relying solely on a conventional webinar model."\n }\n },\n {\n "@type": "Question",\n "name": "What if I have a book idea, an unfinished manuscript, or an existing book?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "All three situations fit the workshop’s intended audience. Christie and Tom address the process of developing and launching a business book as well as how an existing book can be repositioned as a stronger authority and client-attraction asset."\n }\n },\n {\n "@type": "Question",\n "name": "Can alternative and integrative healthcare practitioners use this business model?",\n "acceptedAnswer": {\n "@type": "Answer",\n "text": "The workshop specifically includes alternative and integrative healthcare practitioners among its intended audiences. The focus is on translating professional or clinical expertise into a scalable program and book-based platform that can extend beyond one-to-one appointments."\n }\n }\n ]\n}\n\n URL:https://spiritualgrowthevents.com/events/seven-figure-book-launch-workshop-christie-ruffino/ ORGANIZER;CN=Seven Figure Book Launch:MAILTO: CATEGORIES:Paid LOCATION:Worldwide ATTACH;FMTTYPE=image/jpeg:https://spiritualgrowthevents.com/wp-content/uploads/2026/08/seven-figure-book-launch-workshop-christie-ruffino_featuredimage.jpg END:VEVENT END:VCALENDAR